Automating B2B Service Sales Through a CPQ Transformation

25,000+ enterprise customers  ·  60+ cities across Europe  ·  CPQ automation for complex enterprise deals  ·  4 systems integrated (CPQ · CRM · billing · provisioning)

A major European B2B networking provider serving 25,000+ enterprise customers across 60+ cities needed to fundamentally rethink how it quotes and sells complex services. Manual processes were capping growth. SAVI3 designed the strategy and architecture to change that.

The challenge

Legacy Configure-Price-Quote systems required extensive manual intervention for complex multi-site enterprise deals — limiting the sales team’s capacity, extending time-to-quote for enterprise customers, and creating bottlenecks directly constraining revenue growth. With a product portfolio spanning 60+ European cities and complex multi-service enterprise contracts, the existing approach could not scale.

What we did

SAVI3 defined the IT strategy and solution architecture for the CPQ transformation — covering platform selection, product catalogue data modelling, and the integration architecture connecting CPQ with CRM, billing, and provisioning systems. We ensured the architecture could accommodate the full service portfolio including complex multi-site enterprise contracts, and established the design principles and interface standards for the programme delivery team to build against.

The results

Sales cycle shortened significantly for complex enterprise deals. Quoting errors reduced through automated configuration rules across a product catalogue spanning 60+ cities. Sales teams enabled to handle a materially larger volume of opportunities without manual intervention — directly supporting revenue growth across a 25,000+ enterprise customer base across Europe.

This engagement demonstrates what SAVI3 brings to B2B service providers: IT strategy that translates directly into commercial capability, not advisory documents.

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